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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Represent the union
   • Confirm authority to speak on behalf of the union
   • Source advice and opinions from key stakeholders and experts if and when required
   • Accurately cite relevant policies and positions in public communications
   • Utilise opportunities to promote a positive image of the union
2. Positively influence attitudes and opinions
   • Express issues clearly and succinctly
   • Ensure communication style is appropriate to audience interests and concerns
   • Use techniques to gain interest of audience
   • Ensure written and audio-visual information is accurate, well structured, easy-to-follow and engaging
   • Select communication channels and utilise to reach intended audience
3. Build networks to promote the union
   • Identify key individuals and organisations as useful to the union's objectives
   • Establish and maintain effective formal and informal networks for the mutual benefit of the union and other parties

Required Skills

Required skills

high level communication presentation and negotiation skills to present to audiences to deal with the media to generate interest and enthusiasm from an audience and to relate union issues to wider public issues innovation skills to find new and interesting ways to create interest in key messages leadership skills to inspire others and to persuade people with convincing arguments

Required knowledge

current affairs and politics including broadscale knowledge of current political issues and topics awareness of the political and judicial systems defamation and other relevant laws the media including processes for obtaining media coverage including media protocols individualswithin the media and their areas of expertise and responsibility the union and its policies and procedures including structure staffing profile etc processes for determining policies and positions content of policies unions including coverage of workforce history principles

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential demonstration of the ability to represent the union and to put across convincing messages and arguments that are of key importance to the union in a range of forums detailed knowledge of current industrial issues that relate to the given union and union policies and procedures
Context of and specific resources for assessment	Assessment must ensure access to an actual workplace or simulated environment examples of scenarios in key forums that require effective union representation
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit demonstration of techniques direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate observation of demonstrated techniques in public speaking review of public communications review of written and audiovisual information evaluation of communication channels used to reach intended audience
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example other workplace relations units

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Opportunities to promote the union may include:	adding items to meeting agendas appearing on television calling in to talkback radio or being interviewed on radio including text in journals and newsletters speaking at forums, conferences and meetings, including peak bodies utilising technology, links to websites, etc. writing letters to the editor, getting articles in newspapers and using paid print advertisements
Networks may include:	community groups journalists and other media personnel other unionists/unions politicians/political parties researchers and academics specialist groups which have relevance to the union's industry

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